Before I started properly planning my film, I needed to carry out some research regarding the potential target audience. To do this, I decided to construct a questionnaire and get people of different ages to complete it. The questions that I decided to use for my questionnaire were as follows:
- What age group do you fit under?
- Under 12
- 13 - 18
- 19 - 23
- 24 - 49
- 50+
- What is your favourite film genre?
- Romance
- Comedy
- Action
- Crime
- Horror
- Other
- What is your favourite film?
- Who is your favourite film director?
- Who is your favourite actor?
- Who is your favourite actress?
- How often do you visit the cinema?
- Weekly
- Fortnightly
- Monthly
- Yearly
- Never
- How often do you watch films online?
- Weekly
- Fortnightly
- Monthly
- Yearly
- Never
- How often do you purchase films on DVD?
- Weekly
- Fortnightly
- Monthly
- Yearly
- Never
- What makes you want to watch films?
- Director
- Actors
- Storyline
- Age Rating
- Distribution
- What is your favourite part of a film?
- Direction
- Acting
- Storyline
I asked 16 people varying in age and gender these questions and these were my results:
What is your favourite film?
Angus Thongs & Perfect Snogging
The Armageddon
Casino
The Italian Job x2
Inception
Snatch x2
Cars
Step Brothers
Fight Club
Big Daddy
Love Actually
Twilight
Harry Potter
Remember Me
Who is your favourite director?
Peter Jackson x3
Christopher Nolan
Guy Ritchie x2
Adam Mackay
Shia LaBeouf
David Finch
Steven Spielberg x4
Danny Boyle
David Yates x2
Who is your favourite actor?
Orlando Bloom x4
Sam Worthington
Jason Satham x3
Eddie Murphy
Will Ferral
Jim Carrey x2
Adam Sandler
Clint Eastwood
George Clooney
Alan Rickman
Who is your favourite actress?
Jenifer Aniston x6
Sandra Bullock
Emma Watson x2
Angelina Jolie x3
Emma Stone
Megan Fox
Rachel Vice
Rachel McAdams
As you can see from my results, the general age range of the 16 people I questioned is 13-18 and the favourite film genre is comedy. This suggests that I need my target audience to be people aged above 18, which also means that I could include a wider range of things in my film, as it could be age restricted. Only 6% of the questioned people never go to the cinema to watch films, so I think that releasing it in the cinema would be profitable, rather than just distributing it online, as 25% of the people that I questioned never watch films online. I have also learnt that the most important part of a film to the 16 questioned is the storyline, so I need to make my storyline exciting and gripping.
From this information, I have decided that my target audience will be aged 18+, be both male and female, enjoy the crime film with a slight comical twist to it, like going to the cinema, so a lot of advertising will need to be done, and enjoy the storyline, so my film will need to be interesting and exciting.
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